Hi,
thanks for providing the three (well six) pictures.
I like concept C as a starting point:
- no random shapes needing space competing with DPS
But, I would explore concept C further, but only after modification:
The varying stroke of the D and the choice of colors
may look ragged to some.
Exp. since we emphasize the DP and not the S I would prefer
the S to receive souch a varying stroke and maybe start with a
darker blue like used in concept B?
My problems with concept B are:
- the three cascaded squares are too close to the text (but then adding breathing room might blow the text off of the logo place available)
- the cascaded squares make me think about the alliteration in the right variant (trust through transparency) but only in the way that I think, well could be thre Ts cascaded, no? Which weakens the iompact the logo has on me
My problem with concept A is threefold:
- the square with the left upper edge blowing off is too detached from the text
- where does the green come from (I thought we want an OASIS colors close logo)
- the left variant vertical alignment of DPS with the square loses attention (because the top line drops
So preference (like with programming languages): C, B, A
Cheers,
Stefan
On Tue, Jul 15, 2025, at 15:46, Mary Beth Minto via OASIS wrote:
Hello DPS TC Members, We're in the process of designing a logo for the DPS TC and have narrowed it down to three concepts. We're currently leaning...
Stefan Hagen, Emmetten, Nidwalden, Switzerland.
talk: +41799008964